January 2023 has come to a close, and with it, KPU MA has wrapped up an insightful month of learning for marketers. During the month, @Christie of Flying Horse Designs shared three key insights: the importance of Canva for new marketers to get familiar with graphic design, the benefits of Hubspot as a CRM tool for novice marketers, and the role of community in professional growth.
For those just starting in graphic design, Christie recommends beginning with Canva, a free, user-friendly software that can be easily incorporated into resumes. After mastering Canva, one can move onto more advanced software like Adobe by watching tutorial videos online.
When it comes to CRM software, Christie suggests starting with Hubspot, a free educational platform that provides an overview of the basics. Marketers can integrate this knowledge into their sales and marketing strategies once they’ve mastered the CRM system.
Finally, Christie highlights the importance of community in professional growth. By joining interest groups and communities with like-minded individuals, marketers can learn from others and grow as leaders, graphic designers, and business owners. Taking initiative is key to creating opportunities that are best suited for individual growth.
Overall, KPU MA’s January 2023 session provided valuable insights into the world of marketing, emphasizing the importance of constantly learning and growing, as well as building a community to help support professional development.